HK-foodtech

BRINC x ENTERPRISE SINGAPORE

food technology
Program

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Overview

The Brinc and Enterprise Singapore (EnterpriseSG) Food Technology Program has been designed for Singapore-based food technology startups looking to commercialise and launch in mainland China. Delivered as part of the Global Innovation Alliance (GIA) initiative, the program provides tools, expertise, and access to relevant commercial networks necessary for businesses to succeed in their expansion efforts within the region.

The Food Technology Program acts as a launchpad for businesses, offering insight into local consumer behavior, taste preferences, and sensory expectations to enable the development of key strategic plans for their business growth. Participants will be able to leverage Brinc and Enterprise SG’s extensive networks in the food technology industry, meeting potential commercial partners including mainland China-based food brands, hospitality groups, restaurants, and grocery stores. The program will also cover core educational topics including go-to-market and commercialization best practices in the context of mainland China, with a particular focus on importability, regulation, pricing, market sizing, and customer discovery.

Who we're looking for

This program is designed for Singapore-based commercially-ready food technology startups with defensible technology or differentiated solutions in the following areas:

  • Plant-based meat or dairy
  • Novel ingredients
  • Nutraceuticals / food as medicine
  • Food safety / shelf life stability solutions
  • Sustainable packaging

How startups benefit

Commercial Network Opportunities

Gain access to potential customers and commercial collaborators such as mainland China-based food brands, hospitality groups, restaurants, and grocery stores

A Tailored Curriculum

Based on the nature of your business and your team’s objectives, we will design your curriculum and match mentor support to your needs. Program content will include best practices around pricing, customer discovery, localizing products, regulation, and goods importation

Mentorship and Guidance

Receive one-on-one feedback and actionable advice from experienced founders and investors with hands-on regional experience in helping startups and large international food brands commercialize in mainland China

Curriculum highlights

  • Food production and supply chain best practices
  • Technical validation from Brinc’s in-house scientists
  • IP strategy and building defensible technologies
  • Product refinement and market readiness
  • Business development and go-to-market strategy
  • Market entry and expansion strategy
  • Investor match-making and pitch sessions
  • Cash flow and financial modeling
  • Data room and reporting
  • ESG and impact measurement
  • Recruitment and people management
  • Founder and leadership coaching

What to expect

Our Offer

Investment Ticket: SG$267,000

  • Duration: 10 – 12 weeks
  • Program Fee: S$10,000
  • Mode of participation: Virtual – with the option for startups to work out of Brinc’s Shanghai office after the program
  • Intake size: Strictly limited to two-to-three participants per intake
  • Schedule: Participants will be accepted on a rolling basis between June 2023 and May 2024

NOTE: This is a non-investment program; participants will not have to provide equity

Startup Eligibility

  1. Participants must be incorporated in Singapore with at least 30% local shareholding
  2. Participants must have market-ready products and services
  3. Participants must have completed taste tests and trials
  4. Participants must have existing commercial traction and should be generating revenue
  5. Participants should be looking to enter the mainland China market within the next 12 months

Ready to apply?

Applications are now open!

Apply Now

select mentors

Untitled design

Marc-Antoine Olive

Founder, Feast China
Patrick Kwok

Patrick Kwok

CEO, China of Nishimoto Wismettac Group
sonalie-figueiras_500x500

Sonalie Figueiras

Founder & Editor-in-Chief, Green Queen
Wilfred feng

Wilfred Feng

Senior Counsel, Dentons China

Network

Our founders

We are building a strong community of founders in the food tech ecosystem to enable peer-to-peer learning and networking.

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

“With the help of Brinc’s Food Tech program, we were able to identify competitors, strategic partners, and fully understand our own business as our product doesn’t exist in the market.”

Eleana Casado

Founder of Cerealthy

“Brinc paired us with a diverse array of mentors with expertise ranging from fundraising, pitching, food safety, branding, design and F&B hospitality.”

Tommy Leung

Founder of Hakko Bako

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

“With the help of Brinc’s Food Tech program, we were able to identify competitors, strategic partners, and fully understand our own business as our product doesn’t exist in the market.”

Eleana Casado

Founder of Cerealthy

“Brinc paired us with a diverse array of mentors with expertise ranging from fundraising, pitching, food safety, branding, design and F&B hospitality.”

Tommy Leung

Founder of Hakko Bako

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded

View Our portfolio

Our tools

Having a hard time finding good and reliable resources? We are here to help you jumpstart your business, and to support our portfolio teams and the global community of founders. Give our FREE tools a try!

Good Food Manual

This extensive guide lays out the steps involved in starting a plant-based or clean meat company – from securing funding and developing your product to staffing up and expanding distribution

Every section contains insights from plant-based and clean meat experts and entrepreneurs and curates further resources so that you can dig deeper into the topics most relevant to you.

Please fill out the form to the right to get access to our Good Food Manual.