HK-foodtech

BRINC x ENTERPRISE SINGAPORE

food technology
Program

Overview

The Brinc and Enterprise Singapore (EnterpriseSG) Food Technology Program is designed for Singapore-based food technology startups looking to commercialize and launch in mainland China.

This program aims to help businesses:

  • Save valuable time and resources learning how to navigate the nuances of China’s market
  • Leverage the Brinc network to ensure that Singapore-based companies are commercially ready for expansion into China
  • Be equipped with a customized route-to-market strategy

What to expect

Our Offer

Investment Ticket: SG$267,000

Participating businesses will receive:

  • Assistance in the setup and management of online-shop accounts on China’s most influential, best-selling B2C platforms:
  • A complete understanding of product market fit in China through e-commerce platforms or distribution partners (B2B, B2C)

  • Personal introductions and/or recommendations to relevant decision makers for business partnerships to initiate commercial discussions (R&D/Tech)

Cost

*Participating companies may be eligible for Enterprise Singapore’s Market Readiness Assistance Grant to offset program fees. To learn more, visit their website.

Program Start Fee
Program Completion Fee
SG$1000
SG$9000

Brinc charges SGD 10,000 as a program fee to provide the necessary resources (such as corporate partnerships, brand activation, consumer insights, import/distribution and regulatory clearance).

*Note: Brinc is not affiliated with the Enterprise Singapore Market Readiness Assistance Grant

How startups benefit

Regulatory Guidance

Learn about the regulatory landscape and discover how national policies can support businesses.

Keys to Succeed in China

Meet and learn from local mentors, industry experts, and other international startups that have successfully launched in China.

Data-Driven Commercialization

Launch your company through brand activation, consumer insights, distribution and corporate partnerships through a platform fully customized to help commercialize your startup.

Corporate Support

Access a dedicated business development team at Brinc to provide your company with direct support from a validated network of businesses and decision makers in China.

Curriculum Highlights

Program Schedule: 12 Weeks

Program overview and onboarding will cover:

  • Varied approaches to launching your company/products in China (e-commerce, distribution, B2B partnerships, and more)
  • China’s consumer behaviour and ideal regions to target (i.e. consumer preferences, access to talent, etc.)
  • Curriculum customization based on company objectives

Mainland China tour and key activities will delve into:

  • What to expect from the tour
  • Why it is important to visit the market to observe how businesses operate in China
  • Educational content and workshops focused on best practices for doing business in mainland China
  • Learn from walk throughs of procedures for e-commerce / distribution (forms and regulations)
  • Learn supply chain planning – Understand food labelling updates
  • Explore 9610/ 1210 operation model
  • Practice cashflow modelling for product pricing
  • Receive consumer feedback on flavour profile
  • Learn about shelf life and storage requirements in China’s market
  • Be introduced to commercial interest for product development contracts [Tech/ R&D]
  • Understand how the regulatory landscape, legal support, and ecosystem works
  • Learn the fundamentals of commercialization in the context of the Chinese Market
  • Be introduced to Brinc’s network of Food Corporations, distributors and other commercial partners in China
  • Engage in sessions with Chinese investors
  • Attend fundraising workshops
  • Gain the tips and tools you need for pitch preparation

Ready to apply?

Schedule time with our team to learn more about expanding your business into China and if you qualify for this program.

select mentors

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Marc-Antoine Olive

Founder, Feast China
Patrick Kwok

Patrick Kwok

CEO, China of Nishimoto Wismettac Group
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Sonalie Figueiras

Founder & Editor-in-Chief, Green Queen
Wilfred feng

Wilfred Feng

Senior Counsel, Dentons China

Program partners

Network

Our network pool for this program consists of experts who have worked with some of the biggest offline stores in China, including:

Who we're looking for

We are looking for Singapore-based commercially-ready food technology startups with defensible technology or differentiated solutions and are looking to enter the mainland China market. Core focus areas include, but are not limited to:

Alternative Proteins

  • Plant-based alternatives to meat
  • Plant-based dairy
  • Novel Ingredients
  • Nutraceuticals / Food as Medicine

 

Supply Chain

  • Sustainable Packaging
  • Sustainable Material
  • Transparency and Traceability
  • Waste & Upcycling
  • Food Safety

Our founders

We are building a strong community of founders in the food tech and sustainability ecosystem to enable peer-to-peer learning and networking.

Being a Brinc mentor was rewarding – not only because of the work with founders, but because of the community of other mentors I was part of.

Varsha Ramesh

CEO, Offstream

Being a Brinc mentor was rewarding – not only because of the work with founders, but because of the community of other mentors I was part of.

Varsha Ramesh

CEO, Offstream

This is one of the most useful programs I’ve participated in, easily traced back to the thoughtfulness and follow through from Janina and Elisa.

Manu Pillai

CEO, CarbonBridge

This is one of the most useful programs I’ve participated in, easily traced back to the thoughtfulness and follow through from Janina and Elisa.

Manu Pillai

CEO, CarbonBridge

The program was fantastic. I really think that the company grew and became stronger and I as a founder became a more competent professional.

Jose Alfaro

Founder and CEO, Poás Bioenergy

The program was fantastic. I really think that the company grew and became stronger and I as a founder became a more competent professional.

Jose Alfaro

Founder and CEO, Poás Bioenergy

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded

This is one of the most useful programs I’ve participated in, easily traced back to the thoughtfulness and follow through from Janina and Elisa.

Manu Pillai

CEO, CarbonBridge

This is one of the most useful programs I’ve participated in, easily traced back to the thoughtfulness and follow through from Janina and Elisa.

Manu Pillai

CEO, CarbonBridge

The program was fantastic. I really think that the company grew and became stronger and I as a founder became a more competent professional.

Jose Alfaro

Founder and CEO, Poás Bioenergy

The program was fantastic. I really think that the company grew and became stronger and I as a founder became a more competent professional.

Jose Alfaro

Founder and CEO, Poás Bioenergy

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded