The Brinc-operated accelerator provides unparalleled access to a global network of influential thought leaders who bring specialized expertise and valuable insights from years of industry experience. Brinc, along with the program partners, will support the growth of businesses and facilitate their opportunities for market entry and scale.

Who we're looking for

Focus Areas

Including but not limited to

  • Material handling units development
  • Pick/pack robotics
  • Loading and unloading the distribution train
  • Smart lockers and last-mile delivery
  • Vertical distribution

How startups benefit


1:1 mentorship with NEOM Supply Chain and Logistics team 


Admitted startups may be eligible for product development grants from NEOM , as well as additional funding from investors invited to Demo Day 


Training and Mentorship from McLaren team and other industry experts

Tailored Support

Pilot and Collaboration opportunities

Curriculum highlights

  • Business foundations in scaling best practices in finance, marketing, project management, and more 
  • McLaren MasterClass at the McLaren Technology Center onsite in Greater London  
  • Weekly one-on-one sessions with NEOM supply chain and logistics teams tailored to companies’ needs 
  • Program kick-off session from McLaren Racing CEO Zak Brown 
  • Investor and pitch training to fund companies’ scaling process 

What to expect

This hybrid program features three days in London for the McLaren MasterClass in May, and four-to-five days in Saudi Arabia for the NEOM visit during the program, which culminates in a Demo Day at which participants pitch to a bespoke group of investors. After Demo Day, selected teams will be expected to have teammates remain in Saudi Arabia to deploy their solutions.

Please note

  • Candidates should be scale-up companies (Series A or later) that have developed sustainable supply chain and logistics solutions to address material handling units development, pick/pack robotics, loading and unloading the distribution train, smart lockers and last-mile delivery, and vertical distribution. 
  • Candidates must be willing to travel to NEOM, as they will work there to develop, refine, and pilot-test their solutions
  • Other terms and conditions apply

Interested in applying?

Complete the interest form below to receive notification when applications are open!

select mentors & speakers

Ahmed Basingab

Ahmed Basingab

Innovation Programs Delivery Manager, OXAGON

Hala Ebrahim

Accelerator Director, Brinc
James Passemard

James Passemard

Associate Director, OXAGON

Jan-Willem Adrain

Executive Director of Supply Chain & Logistics, OXAGON

Levi Lewandowski

Program Manager, Brinc
Lisa Norcross

Lisa Norcross

Industrial Innovation Director, OXAGON

Iurii Nazarkin

Head of Operations-Innovation, OXAGON
Mark Ireland

Mark Ireland

Manufacturing Technology Director, OXAGON
Mitchell Hawkins

Mitchell Hawkins

Interface Automation Design Manager, OXAGON
Nawaz Sumar

Nawaz Sumar

Chief Engineer – Data, Simulation & Modelling, OXAGON
Nicholas Ramil

Nicholas Ramil

Strategic Advisor, Brinc
Paul Ryan

Paul Ryan

Director Customer Solutions, OXAGON

Prajakt Raut

Co-Founder, Supply Chain Labs


Interested in applying?

Complete the interest form below to receive notification when applications are open!