Alternative Protein

The plant-based alternative protein market is expected to be worth $85 billion by the next decade, according to new figures from UBS.


This increased appetite for meat alternatives has rapidly emerged in recent years due to health, environmental and ethical considerations. The trend is expected to become increasingly mainstream as consumers look for new, safer protein sources following suspected links between the COVID-19 pandemic and animal foods.


The development of alternative protein emerges from three main segments: plant-based protein, new animal sources and biotechnological innovations. The widespread adoption of such innovative technologies is anticipated as fast-food chains come up with new offerings, as seen with KFC’s new vegan chicken nuggets in China or Burger King’s plant-based ‘Rebel’ Whopper.

Why do we care?

Millennials are shaping our world. This new generation of consumers is set to be the most powerful as increasing questions are asked about the origins of what we eat and the impact its production has on the world around us. They will drive the dynamics of the food industry with the rise of flexitarianism and heightened consciousness towards ethical and health implications with the food they consume.

Greater Food Production

With world population predicted to reach 9.8 billion by 2050, our generation needs to ensure that there is adequate yet sustainable ways to feed the world.

Health & Wellness

Meat alternatives may contain more fibre and less saturated fat and cholesterol compared to traditional meat proteins.

Reduced Health Risks

Developing proteins in controlled environments means greater tracing of food origins and enhanced safety when it comes to consumption.

Environmentally Friendly

Ensuring food production has less of an impact on our natural world through a significantly lower carbon footprint.

Solving the world's problems

We believe that the game changers could bring about a positive impact on the world’s biggest challenges, fundamentally change how we move, what we eat, how we feel and where we live for the better.