Brinc x Rho Impact Join Forces to Help Startups Quantify the Emissions Reduction Potential of their Technologies



    • Brinc startups to quantify their impact via Rho Impact’s tools

    • Rho Impact will provide a workshop on their tools, which can help startups appeal to venture capitalists (VCs) and customers by demonstrating the impact of their technology on fighting climate change

    Brinc, a global venture accelerator committed to creating a more sustainable, equitable and inclusive future; and Rho Impact, an ESG advisory and software company with roots dating back to 2012, have commenced a strategic alliance to help selected Brinc startups quantify their potential climate impact and influence on global emissions levels.

    Rho Impact will lead a workshop for Brinc’s climate tech and food tech startups covering the essentials of impact measurement methodologies. In particular, Rho’s team of experts will provide a review of their tool, CRANE (carbon reduction assessment for new enterprises), and support startups on preparing custom technology modules as needed.

    The European Union’s recent regulations around impact assessment represent one example of a growing trend of stricter criteria for impact reporting by VC investors. Despite uncertainties inherent to the process, startups who can clearly identify and quantify their potential for GHG emissions reduction at scale have a storytelling advantage when fundraising.

    There is an inherent challenge for startups compared to public companies due to assessment being more forward-looking. Nevertheless, it’s critical that startups understand how significant their climate impact can be if wildly successful and set appropriate benchmarks as compared to alternatives.

    Manav Gupta, CEO and Founder of Brinc, said “If a company can properly frame the goals they are working towards, they are more likely to achieve them. Furthermore, successful startups will eventually become public companies subject to clear GHG accounting and reporting standards and need to be able to track their operations internally and validate the output with external auditors. We believe in introducing these guidelines and relevant tools early to set companies and teams on the right track for long-term financial security, and to maximize their carbon reduction potential.”

    Noah Miller, Founder and Head of Advisory Services, at Rho Impact said “Any startup that can quantify the impact they’ll have on customer outcomes and society at large will have a competitive advantage in the marketplace, as both investors and customers alike are seeking greater sophistication, granularity, and auditability for both their impact narrative and numbers.”

    Startups involved in Brinc’s 12-week Climate Tech accelerator program — which will run for the first time in spring 2023 — will also receive investment of US$150,000, one-on-one tailored support from a global community of mentors, and networking opportunities with potential follow-on investors and corporates.

    Startups interested in the Climate Tech accelerator can fill out the following interest form to be notified when the next batch of prospective participants will be reviewed. Those interested in supporting the program in another capacity can submit their details via the same link or contact



    Leave a Reply

    Your email address will not be published. Required fields are marked *

    On Key

    Related Posts

    Brinc News

    Brinc Introduces ‘Co-Founder’, an AI-Powered Chatbot for Startups

    Brinc introduces an AI-powered Google Chrome extension, Co-Founder, to provide answers to entrepreneurship-focused prompts via OpenAI’s ChatGPT and Brinc’s own...

    Brinc News

    Brinc Announce Program to Support Singaporean Food Startups Seeking Mainland China Market Entry, in partnership with Enterprise Singapore

    Introducing a landing pad program for commercially-ready food technology startups in Singapore looking to enter the Chinese market Applications for...

    Brinc News

    Brinc x PML Applications Commence Strategic Collaboration to Aid Ocean Carbon Dioxide Removal Startups

    Collaboration to provide relevant startups in Brinc’s Climate Tech accelerator access to PML Applications’ Ocean CDR expertise

    Brinc News

    The Sandbox, in a joint venture with Brinc, launches BharatBox cultural metaverse hub featuring high-profile artists and brands from India

    Through Brinc’s client Heftyverse Entertainment, Indian artists, movie studios, sport brands, and music companies will come together in a new...

    Brinc News

    Brinc joins forces with Super Ultra to Help ZK Advancer Startups with Gamification

    Brinc has incorporated Super Ultra’s GameFi expertise into its ZK Advancer program to help startups implement Web3 characteristics into their gamification. Thanks...

    Brinc News

    Zilliqa Signs Agreement with Brinc Offering dApp Creation Opportunities to ZK Advancer Accelerator Startups

    Brinc, a leading global venture accelerator, and Zilliqa, a high-performance, high-security and low-fee layer-1 blockchain protocol, have signed an agreement to...

    Do You Want To keep up with Brinc?