Notes from Carbon Unbound


The Brinc team was excited to attend Carbon Unbound with the inaugural climate tech cohort and connect with a variety of stakeholders in the carbon removal (CDR) space. It was refreshing to finally meet in person many contacts whom we’d chatted with online. The two days were packed with meetings and panels.

A few of the recurring themes included:

  1. The need for a responsible approach to scaling (especially in terms of measurement, reporting, and verification (MRV) and community engagement)
  2. Collaboration (particularly to tap into skill-sets from other industries), and
  3. How to bring more funding into the space (from financing gaps to the need for more carbon credit buyers).
Connecting with founders after the event.

“There’s a danger we could spend forever looking for the next disruptive technology…if we don’t build the first big project, we’ll never build the second one and it’s absolutely a both/and situation.” — Anna Stukas, Carbon Engineering

Campfire session on different avenues for fundraising with John Wedge Auckland of Seafields Solutions.

A few other concepts were major take-aways for me personally:

  • Lisa Coca of Toyota Ventures proposed that certain CDR pathways will work better in certain geographies. This makes intuitive sense based on the uneven global distribution of natural resources, but feels a bit too early to predict once considering related factors such as government initiatives (still nascent in many regions), the permitting process, where countries are in their energy transition, and the local community impact. Brinc in particular is interested to see how over the next few years this could affect which pathways its program should support to help companies expand into the Asia-Pacific market.
  • Philip Moss of South Pole dispelled the myth that the price of credits indicates quality, highlighting in particular how the same CDR supplier may offer different price points to different companies for various reasons. A related consideration was to contextualize the high price a buyer might pay today with their longterm spend to underscore how small a percentage of the total cost these high-priced credits actually represent.

“It doesn’t matter how much they’re buying. It just matters that they’re there” – Stacy Kauk, Shopify (on the need for more corporate buyers)

  • John Auckland of Seafields Solutions in our campfire session talked about the importance of building a brand as a founder/startup. This step is critical in communicating effectively with potential investors as well as establishing trust with relevant stakeholders. It’s also one of several areas where founders in our upcoming program will receive support as they prepare for their next stage of development.

“The only real questions when it boils down to it are: ‘Is it real? Can it scale?’ ” – Adam Wolf, Eion

Philip Moss talks about how the price is not necessarily an indicator of CDR quality.

We are looking forward to future Unbound sessions to further brainstorm and unpack solutions to these and other challenges for the nascent CDR industry. If we weren’t able to connect at the event or if you’d like to support our upcoming program as a mentor, partner, or follow-on investor, please reach out to

Want to learn more about our program?

Discover how Brinc’s Climate Tech accelerators can fuel your startup’s success.


Janina Motter

Janina Motter

Janina is the Sustainability Program Manager at Brinc. She holds a Bachelor’s degree in Chemistry and a Master’s degree in Materials Science & Engineering from Stanford as well as a joint MS/MBA degree from Harvard. Janina has extensive experience working in research and development, operations, and business development at deep tech startups in Silicon Valley and Boston. She also has venture capital experience at SOSV and Clean Energy Ventures. Janina was involved with ecosystem-building initiatives during business school, such as the sustainability track (“Eco”) of the biotech incubator Nucleate and the Harvard Circular Economy Symposium.

Leave a Reply

Your email address will not be published. Required fields are marked *

On Key

Related Posts


Brinc at ReThink HK 2023: Aligning Profit With Purpose

Brinc recently attended ReThink HK 2023, the annual sustainable business forum and solutions expo that unites a growing ecosystem of...


Brinc at TOKEN2049 in Singapore: Web3 Investment Trends

The recently concluded TOKEN2049, held annually in Singapore, provided a captivating glimpse into the ever-evolving world of decentralized technologies. Industry...


Brinc India: Event Round-Up & Industry Trends

The Brinc India team wrapped up a busy past month of showcases and networking around the country, participating in key...


Brinc x GIFT Asia-Pacific (APAC) Climate Tech Showcase

Brinc recently co-hosted the first Asia-Pacific Climate Tech Showcase alongside the Global Institute For Tomorrow (GIFT). The event aimed to...


Brinc at Hong Kong Crypto Week

Brinc employees and affiliates in the Web3 space spent Hong Kong Crypto Week sharing, learning, and networking.[/caption] Brinc had a...


Brinc @ Global Blockchain Congress in Dubai

  On 6th-7th March, Brinc participated in the 11th annual Global Blockchain Congress (GBC) in Dubai, which played host to some of...

Do you want to keep up with Brinc?

[Blog] Newsletter Form (#29)
hong kong_cityspace_vertical