On the Brinc Ep. 4: From a Non-Tech Background to Metaverse Success

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In the latest episode of “On the Brinc,” Brinc dives into the fascinating world of the metaverse with Dr. Loretta Chen, co-founder and CEO of Smobler Studios. Smobler is a pioneering metaverse architecture firm that beautifully merges blockchain-based gaming, phygital (physical + digital) engagement, and educational outreach. This episode offers a look into the entrepreneurial journey of a non-technical founder in a highly technical space and the  impact of Brinc’s Web3 accelerator program on her venture. 

One of the most compelling parts of Smobler’s story is its commitment to using the metaverse for social good. From hosting the first-ever wedding in the Sandbox metaverse to democratizing philanthropy through blockchain, Smobler is setting a precedent for how new technologies can be harnessed to make a genuine impact.

Despite her initial lack of tech expertise, Dr. Chen’s journey is a testament to the power of resilience and adaptability. She candidly discusses the early challenges of navigating a new industry, the volatility of the tech space, and the strategic pivots required to maintain momentum.

Smobler, a Brinc portfolio company, had topped its accelerator cohort in 2022. Dr. Chen emphasizes the personalized support and the tailored mentorship she and her co-founder, Ruel Sarmiento, received, which were instrumental in navigating the complexities of the startup ecosystem and the nuanced metaverse market.

Looking forward, Smobler is poised to expand its influence in the metaverse realm, with exciting new IPs and community-focused initiatives on the horizon.

Browse our channel to catch the full interview and subscribe to stay tuned for more honest founder stories.

Now available on Spotify

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