This increased appetite for meat alternatives has rapidly emerged in recent years due to health, environmental and ethical considerations. The trend is expected to become increasingly mainstream as consumers look for new, safer protein sources following suspected links between the COVID-19 pandemic and animal foods.
The development of alternative protein emerges from three main segments: plant-based protein, new animal sources and biotechnological innovations. The widespread adoption of such innovative technologies is anticipated as fast-food chains come up with new offerings, as seen with KFC’s new vegan chicken nuggets in China or Burger King’s plant-based ‘Rebel’ Whopper.
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