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The 2nd Annual 'Are You China Ready' Startup Contest

  • Brinc GT Land, Zhujiang East Rd Tianhe Guangzhou China (map)

'Are You China Ready' Startup Contest 2018

brought to you by THero and Brinc


Why A Contest For Startups And China?

China is the world’s largest market and you need to start thinking about it now! THero and Brinc are bringing this global competition to 10 cities across the USA, Europe, and Asia Pacific regions in 2018 to see if you have what it takes to make it in China! The competition hopes to encourage entrepreneurship and innovation and help to bridge local startups from around the world to China.

Thero Innovation and Entrepreneurship Competition is hosted by the People’s Government of Tianhe District, Guangzhou Science Technology and Innovation Commission and Guangzhou Industry and Information Technology Commission, and organized by the Bureau of Science, Technology, Information and Industry of Tianhe District, and the Administration Commission of Tianhe Science Park and of course… Brinc!

Any startup or team can apply as long as you’re a have a prototype of your device, service, app or algorithm, and want to test your team and see if you’re China Ready!


What's In It For Me?

  • A week long, ALL EXPENSES PAID trip to Guangzhou, China (flights and hotels)

  • A week of exposure to government officials, local Chinese investors, distribution partners like Alibaba,, and more.

  • PLUS, hands-on training with Brinc prior to your pitch in Guangzhou on how to make your pitch stronger to a Chinese audience, how to work with Chinese distributors, how to sell on China's most popular platforms like WeChat,, Alibaba and more!

  • And maybe a couple of extra secret mini-trips... more to come later :)


Important Dates:

  • 26th June - 15th August: Applications OPEN

  • 16th - 31st August: First round selections made

  • 3rd - 18th September: Second round (remote) pitches to judges

  • 28th September - Finalists from all cities announced

  • September 29 -  October 31st: Semi-final Pitch Contests in person (in all participating cities). 3 startups will be selected from each city as the winners from the event. These 3 teams will win all expenses paid trips to China for a week in December 2018.

  • December 8th: Finals Pitch Contest in Guangzhou at the Guangzhou International Innovation Festival and one full week of events, exposure, training and learning how to be China Ready.


Apply Now, by August 15, 2018

And show us that you’ve got what it takes to make it in China!


Earlier Event: May 24
Pioneers 2018
Later Event: June 11
CEBIT 2018