Purpose of Program

At Brinc we develop, guide and nurture food companies catering towards sustainable food trends by making a contribution to the innovation and originality of Asian foods.


Investment Categories

The diverse investment categories for this program all fall under sustainability. Finished food products and food ingredients, food packaging, insect protein products and animal/plant agricultural solution will be considered. Details are listed below.

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  1. Plant based meat, seafood and dairy alternatives

    Food (patty, cheese) and beverage (milk, keffir)

  2. Processed food or food ingredients

    Coffee creamer, soup, emulsifier, sweetener etc.

  3. Cooking aide 

    Flavour enhancer (bouillon), cooking sauce

  4. Functional foods

    Fibre, probiotics, antioxidants, omega-3

  5. Food ingredients for cosmetics and beauty industries

    Supplements, creams, serums, gels

  6. Sports performance foods

    Supplements, protein powder, snacks 

  7. Insect based proteins

    Food and beverage

  8. Biodegradable food packaging

    Used in catering and restaurants

  9. Animal/Plant agricultural solutions

    Improving plant/animal livestock yields or alleviating animal suffering


Product Development Process

Our team guides companies to develop a product within 6 months.

The product development process involves 5 stages covering product prototype development to marketing and distribution.

 

Stage 1: Target Identification and Validation:

Assessing the market, available alternatives, and the measurable impact of the product. Development of a product prototype in partnership with our affiliated kitchen networks.

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Stage 2: Execution and R&D

Host private dinner for sensory evaluation and final prototype.

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Stage 3: Product Finalisation

Packaging and licensing approval followed by a restaurant rollout to validate product and price points.

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Stage 4: Marketing and Distribution

Placement of direct orders from retailers and merchants, financial analysis, MVP rollout.

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Stage 5: Defensibility and Patenting

Patents develop leverage in value, M&A and licensing across industries and categories (promoting collaborations over the 20-year patent term).

Patents to be developed and filed for food technology:

  • Novel food refining processing techniques and equipment

  • Product formulation and composition

  • Proven functionality in cells, animals or clinical trials

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In addition to our online curriculum and technical onsite training, our program gives a boost to startups seeking financial and production support to develop innovative and sustainable food products with high nutritional impact.

 

Our Offer

  • 3% equity fee for the program focused on helping you prototype & market validate a finished food product with speed, coupled with follow-up on funding opportunities.

  • 3-6-month program in Hong Kong and as needed per team.

  • Customised curriculum, a deep bench of in-house experts and a mentor network to guide you on food product development, production, processing, marketing, branding and distribution.

  • Weekly 1:1 office hours with each subject matter expert of the Brinc Accelerator team for continuous support and push towards goals.

  • Weekly Roundups: mandatory weekly calls with at least 3 teams on each call to share updates on plans, progress and problems.

  • Monthly 360s: 1-hour sessions with the Brinc Accelerator, Studio and Growth teams to take a 10,000 foot view of the startup’s progress, challenges and plans.

  • Global mentor network of experienced operators aiming for quality over quantity.

Applications for our current accelerator programs are OPEN. 

If you're interested in applying for our future programs, please fill out the form and we will notify you when the next program call starts.


If you have any questions, feel free to talk to us now.

Top FAQ

 

Q1: Must my product be plant based to be considered for Brinc’s Food Lab Accelerator Program?

 

Not necessarily.

Brinc considers all food products/formulations and packaging as long as they adhere to a sustainability theme or fall within the ‘foods with impact’ category with added nutritional value. Products specific to the agricultural sector will be considered, but the offer may be modified accordingly.

Such examples include:

-Finding innovative ways to utilise unwanted animal parts to reduce and eliminate waste in the livestock industry.

-Insect based protein supply chain, production and distribution technologies/services

-Animal products with superior nutritional value obtained in a sustainable way.

-Technologies improving animal livestock yields, health and well-being, thereby reducing/eliminating antibiotic use.

-Efficient methods to alleviate animal suffering during slaughter.


Q2: Are applicants required to have food science/nutrition technology qualifications?

 

No. The applicants are only required to be self-motivated, passionate and dedicated to producing a high quality food product with impact on sustainability. Having a food company registered in Hong Kong is an added plus.


Q3: What are the commercial terms for the program?

 

Teams joining the full acceleration program give 3% in common shares for the full support of the accelerator.

We invest (in sweat equity) in teams tackling a wide variety of problems from all over the world, coming from different markets with different economics and benchmarks. 
As we are in an alpha there is no cash investment currently. We are working with our investors & partners to bring capital onboard soon to help further fuel this movement.  If at any point we are able to secure this capital we will bring this opportunity for you to make a decision if you would like to accept this cash for its respective consideration in equity.


Q4: Why do we need to register our business in Hong Kong?

 

Hong Kong makes a lot of sense for establishing a business entity.
Here are just a few reasons:

If you source goods, do R&D, or manufacture in China, conducting business through a Hong Kong entity saves time and money thanks to a special agreement between Hong Kong and Mainland China called CEPA allowing the free movement of goods and capital.

Very business friendly: no foreign ownership restrictions, low and simple tax system, rule of law and respected judiciary system makes contract and legal work dependable.

Unbeatable location as part of the Greater Bay region and within five hours of half the world's population.

One of the world's top logistics and aviation hubs.

And lots more..


Q5: How long is the accerelator program? And is it possible to receive additional support after the program?

 

The program requires a final product prototype to be developed within 3-6 months.

Considering the circumstances and whether there are adequate funds available, an extension may be permitted.


Q6: Why did Brinc choose to run the program in Hong Kong?

 

We’ve always been attracted by Hong Kong, a city known for its vibrant and diverse food culture. 

With Brinc’s accelerator platform located in the Hong Kong, your company will be inspired by the culinary creativity of the city and insatiable appetite of its residents. Hong Kong boasts 15,000 licensed restaurants, cafes and bars, as a city with the highest density of restaurants in the world. The competition is fierce as local residents have tried it all. Piloting a new food product in Hong Kong is the ultimate taste challenge.We’ve always been attracted by Hong Kong, a city known for its vibrant and diverse food culture.