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The Importance of Sustainable Food

The demands of a global increasing population are overwhelming if we rely on the food production options available now. The environmental and health impacts not to mention the ethical component of increased livestock production are substantial.

Consumers are increasingly aware of the impacts of animal agriculture, where millennials are the driving force behind healthier and environmentally safe food choices. There is a great market of opportunity for meat and dairy alternative foods.  

14 % of millennials are vegetarians /vegan | Google Trends

14 % of millennials are vegetarians /vegan | Google Trends

New food products are developed to cater for meat and dairy plant-based alternatives market

New food products are developed to cater for meat and dairy plant-based alternatives market

Growth of Dairy Alternatives Market | International Journal Food and Nutrition Science

Growth of Dairy Alternatives Market | International Journal Food and Nutrition Science

$5.17 BLN opportunity for global meat substitutes market in 2020 | Allied Market Research

$5.17 BLN opportunity for global meat substitutes market in 2020 | Allied Market Research


Overpopulation & Increased Livestock Production

The world population is expected to grow from 7 billion - 9 billion from 2010 - 2050 and the need for resources will have an immense impact on our environment.

The global demand of meat will lead to increased livestock production and an arising multitude of problems. 

Greenhouse Gas Emissions: The livestock industry produces 7.1 Gigatonnes of Co2-equiv emissions yearly, and represents 14.5% of all greenhouse gas emissions. | FAO

Greenhouse Gas Emissions: The livestock industry produces 7.1 Gigatonnes of Co2-equiv emissions yearly, and represents 14.5% of all greenhouse gas emissions. | FAO

Water Consumption: 15,000 L of water is used to produce 1KG of beef. | Institution of Mechanical Engineers.  It is predicted that the world could suffer a water shortage of 40% by 2030. | UN

Water Consumption: 15,000 L of water is used to produce 1KG of beef. | Institution of Mechanical Engineers.

It is predicted that the world could suffer a water shortage of 40% by 2030. | UN

Antibiotic Resistance: 80% of antibiotics are given to livestock, to prevent the risk of infection. | FDA  Consumption of livestock increases the spread of antibiotic resistance in bacteria. It is predicted that 10 million deaths will occur by 2050 if antibiotic resistance continues. | UK AMR-Review

Antibiotic Resistance: 80% of antibiotics are given to livestock, to prevent the risk of infection. | FDA

Consumption of livestock increases the spread of antibiotic resistance in bacteria. It is predicted that 10 million deaths will occur by 2050 if antibiotic resistance continues. | UK AMR-Review

Zoonoses: There is a massive growth in the crossover of animal viral and bacterial diseases to humans. With globalization comes increased international travel and trade between nations.  The speed of diseases spreading across regions is enhanced, and It is predicted that 75% of emerging diseases are zoonotic. | WHO

Zoonoses: There is a massive growth in the crossover of animal viral and bacterial diseases to humans. With globalization comes increased international travel and trade between nations.

The speed of diseases spreading across regions is enhanced, and It is predicted that 75% of emerging diseases are zoonotic. | WHO


Meat & Dairy Consumption Health Risks 

The regular consumption of processed meat increases the risk of colorectal cancer risk, the leading cancer in the world. Food allergies are other health concerns around animal food products such as eggs, milk and shellfish, where 10% of pre-school children in developed countries are susceptible.

Allergy increase: Food allergies in preschool children in developed countries is now as high as 10%. | Royal Australasian College of Physicians

Allergy increase: Food allergies in preschool children in developed countries is now as high as 10%. | Royal Australasian College of Physicians

Cancer risks: Regular consumption of processed meat is associated with 18% increased colorectal cancer risk. | The International Agency for Research on Cancer

Cancer risks: Regular consumption of processed meat is associated with 18% increased colorectal cancer risk. | The International Agency for Research on Cancer


Why Asia & China?

We believe that the Asian market will lead in the adoption of food sustainability. China has adopted policies to cut meat consumption in by 50% in less than 12 years! Over 500 million people will be ready to consume meat alternative options, where there is a growing demand of animal products especially in Asia and China. 

Centers of urbanization are mainly in Asia, where the demand for value-added food products will increase significantly in the near future!

China's plan to cut meat consumption by 50% cheered by climate campaigners | World news | The Guardian

China's plan to cut meat consumption by 50% cheered by climate campaigners | World news | The Guardian

Over 50% of Chinese Consumers shifted to healthier & nutritious foods | McKinsey 2016 China Consumer Report

Over 50% of Chinese Consumers shifted to healthier & nutritious foods | McKinsey 2016 China Consumer Report

Countries with the highest predicted meat consumption include India and China followed by Asia where livestock production would increase accordingly. Canada, the US and the EU are among the countries with the lowest predicted meat consumption and livestock production.

Countries with the highest predicted meat consumption include India and China followed by Asia where livestock production would increase accordingly. Canada, the US and the EU are among the countries with the lowest predicted meat consumption and livestock production.


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