A virtual program focusing on global startups that are developing new alternatives and better processes to solve the inefficiencies in the food supply chain and fix our broken food system.

Our food system is broken. The world’s population is expected to grow to 9.8 billion by 2050 and will comprise people who, on average, will live longer than ever before. To accommodate this, current food production will need to almost double. Yet, our current food production system is inefficient, unsustainable, and cannot be scaled to meet the growing demands of an ever-increasing global population.

The Good Food Institute (GFI) says Brazil’s plant-based protein market has grown exponentially in recent years, making it the world’s fifth-most important market in healthy foods, with a yearly growth rate of 20% (against a global average of 8%) and GlobalData researchers found that a third of Brazilians are buying less meat, with 14% consuming more alternative proteins; while a recent DuPont survey found that 62% of Brazilians are interested in plant-based foods.

Add that to the position of Brazil as a global leader in the animal agriculture industry. According to GFI, more than 70% of the deforestation of the Amazon — the world’s largest rainforest — can be attributed to clearing land to grow animal feed and raise cattle, making the country one of the top global emitters of methane, a potent greenhouse gas.

This leads to a pressing need to rethink every part of the agri-food supply chain from farm to fork. From reducing and upcycling food waste, unlocking novel ingredients and food processing methods, making our food supply chain more efficient and transparent, to rethinking how food products reach the end consumer, we believe innovation is the key to solving a multitude of problems.

To enhance the efficiency and sustainability of our food system, we invest in founders using technology to disrupt the food system. Join the leading Food Technology program in Brazil and get access to one of the fastest-growing urban and population centres in the world.