HK-foodtech

AUSTRALIA

FOODTECH PROGRAM

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Overview

Brinc is committed to investing in and supporting entrepreneurs developing technology that creates a more sustainable, equitable, and inclusive future. Our 10-week flagship Food Technology Accelerator Program is Asia’s first and leading food tech program.

Since 2018, Brinc has supported over 50 food tech founders in their mission to disrupt our food system, and provides support around three main objectives:

  • Get tailored mentorship from an extensive network of advisors and industry experts
  • Refine your go-to-market strategy and secure commercial opportunities in Asia and beyond
  • Find new opportunities to raise funds and explore scale-up strategies

Our team will support you all the way through to launch

130K AUD

INVESTMENT

Who we're looking for

Focus Area

We are looking for early-stage (pre-seed/seed) startups with defensible technology or differentiated solutions.

Alternative Protein

  • Plant-based
  • Cell-based / cultivated
  • Fermentation
  • Upstream technology platforms and enabling technologies

Functional Foods and Novel Ingredients

  • Sugar/salt/fat reduction
  • Data personalized nutrition
  • Clean label and minimally processed products
  • Nutraceuticals

Sidestream Valorization

  • Food upcycling
  • Surplus management
  • Food waste prevention

How startups benefit

Tailored approach

We do not believe in a one-size-fits-all approach. Based on the nature of your business and your team’s objectives, we will design your curriculum and match mentor support to your needs.

Ongoing post-program support

Our dedicated portfolio team will support you throughout your journey with post-program fundraising and investor connections.

Track Record

Since 2018, Brinc has supported over 50 startups in their mission to improve our food system, investing in founders using technology to disrupt the status quo for a more equitable and sustainable food future.

Curriculum highlights

Our accelerator is a 10-week virtual program that welcomes startups from around the globe. From group sessions to one-one-one mentorship sessions, here are some areas Brinc promotes to help you take your startup to the next level:

  • Food production and supply chain best practices
  • Technical validation from Brinc’s in-house scientists
  • IP strategy and building defensible technologies
  • Product refinement and market readiness
  • Business development and go-to-market strategy
  • Market entry and expansion strategy
  • Investor match-making and pitch sessions
  • Cash flow and financial modeling
  • Data room and reporting
  • ESG and impact measurement
  • Recruitment and people management
  • Founder and leadership coaching

What happens next?

October 2022
Application Open 
Applicants to build profile and apply online
October 2022
October 2022
Team Selection
Shortlisted teams will be contacted by our team for a due diligence and interview with investors
October 2022
October 2022
Program Starts
Receive an investment offer to join the cohort
October 2022
October 2022
Demo Day 
Pitch day to extensive network including corporate partners and investors
October 2022

What to expect

Our Offer

Investment Ticket: AU$130,000

Program Equity Alignment: Negotiable

Please Note

  • Brinc invoices for the program fee of AU$30,000 at the end of the program. By this point, the investment partner would have deployed the investment amount to cohort startups
  • The participation fee is not due until the program has ended and startups have received the full investment amount
  • There will be a program equity alignment
  • Applicants can be based anywhere as the program is remote

Startup Eligibility

  • Must have developed a minimum viable product (MVP) that fits within our interest areas
  • At least two co-founders with relevant industry experience
  • Must have a scalable and defined business model with high growth potential

Program Requirements

Accepted startups will need to pay a participation fee for the acceleration program, which can be deducted from our investment amount.

Ready to apply?

Complete the interest form below to receive notification when applications are open!

Interest form

select mentors

Chris Aurand

Chris Aurand

Open Innovation Leader, Thai Union Group
David Ettinger

David Ettinger

Partner, Keller and Heckman LLP
Elena

Elena Sofia Inguglia

In-house Food Scientist, Brinc
Josh Tetrick_500x500

Josh Tetrick

Founder & CEO, Eat Just
Mark Jackson

Mark Jackson

Managing Director, Reputation Works
Mirte Gosker

Mirte Gosker

Manager Director, GFI APAC
Rosann Ling

Rosann Ling

Founder & Creative Director, Prism Creative
Sara Borg

Sarah Borg

Program Manager Alternative Proteins, Hochland Group
Siow Ying Tan

Siow Ying Tan

Senior Principal Tech Scout, PepsiCo
sonalie-figueiras_500x500

Sonalie Figueiras

Founder & Editor-in-Chief, Green Queen Media
Ugo Bataillard

Ugo Bataillard

Founder & CEO, GourmetPro
Wilfred Feng

Wilfred Feng

Senior Counsel, Dentons

Network

Partner with Brinc

We are always looking for mentors and strategic partners to join our programs

  • Boost your impact by supporting game-changing entrepreneurs
  • Get early access to the most innovative foodtech companies
  • Gain free access to Brinc’s exclusive events, expert sessions, and other perks
FIND OUT MORE

Our founders

We are building a strong community of founders in the food tech ecosystem to enable peer-to-peer learning and networking.

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

“With the help of Brinc’s Food Tech program, we were able to identify competitors, strategic partners, and fully understand our own business as our product doesn’t exist in the market.”

Eleana Casado

Founder of Cerealthy

“Brinc paired us with a diverse array of mentors with expertise ranging from fundraising, pitching, food safety, branding, design and F&B hospitality.”

Tommy Leung

Founder of Hakko Bako

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded

The Brinc accelerator is the ideal environment for early stage food tech companies. The curriculum covers everything you need to take your business to the next level with interactive seminars on everything from developing your investor pitch deck to defining your value proposition and routes to market.

David Beaver

CEO at Root Kitchen

Brinc kickstarted our plans to work with partners in Asia – helping us close the gap between South Africa and the East. The partnerships are already starting to speed up our plans for scale while the program helped us to focus on what makes Mzansi, Mzansi.

Brett Thompson

CEO of Mzansi Meat

As a pioneer in the alt-protein space, the session with Program Mentor Josh Tetrick was invaluable. His insights, knowledge and feedback have helped shape our path as a start-up company.

Paul Bevan

Founder & CEO of Magic Valley

“With the help of Brinc’s Food Tech program, we were able to identify competitors, strategic partners, and fully understand our own business as our product doesn’t exist in the market.”

Eleana Casado

Founder of Cerealthy

“Brinc paired us with a diverse array of mentors with expertise ranging from fundraising, pitching, food safety, branding, design and F&B hospitality.”

Tommy Leung

Founder of Hakko Bako

“Brinc opened our eyes and gave us insight into how to run a hardware startup from product development to building a sustainable hardware business.”

Liris Maduningtyas

Founder of JALA

We love being in a sensitive environment that challenged us to understand the limitations and opportunities in the food industry.

Riana Lynn

Founder of Journey Foods

Brinc gave us real exposure to different markets. We now have the knowledge & contacts that are required, should we look to bring a product to other markets.

Gabriel Bean

Founder of Grounded

View Our portfolio

Our tools

Having a hard time finding good and reliable resources? We are here to help you jumpstart your business, and to support our portfolio teams and the global community of founders. Give our FREE tools a try!

Good Food Manual

This extensive guide lays out the steps involved in starting a plant-based or clean meat company – from securing funding and developing your product to staffing up and expanding distribution

Every section contains insights from plant-based and clean meat experts and entrepreneurs and curates further resources so that you can dig deeper into the topics most relevant to you.

Please fill out the form to the right to get access to our Good Food Manual.