We are happy to announce that we are coming to India

Our goal is to develop Kerala as the first destination for startups in India who want to develop IoT & Connected Hardware businesses. The Brinc program will provide comprehensive support to mid-stage startups that already have a working prototype and are ready to move to their design for manufacturing (DFM) phase.

Unlike our other global accelerator programs - our India program will be investing into teams across three gates. Selected teams who progress through the program gates can receive up to $250,000 USD in investment and additional support services to develop their DFM products and bring their businesses to market.


Why India?

  1. India is one of the fastest growing economies in the world with a vibrant young population that is driving adoption of new technologies and products. India’s goal to move manufacturing to India is in full swing. India imported 53 Billion USD of electronics products in the year 2017–18 and the import is rapidly expected to rise to 400 billion USD by 2025. National Policies on electronics has been formulated to give impetus to domestic IP creation and manufacturing with a slew of measures to support the same. Brinc is excited to help work towards growing manufacturing & production in India.

  2. The government of India has various schemes for supporting startups in the manufacturing stage. The government has also instituted an Electronics Development Fund that provides funds to venture capitalists that invest in hardware startups. This makes it a great time for Brinc to enable the next phase of the development through accelerator programs & extended services.

  3. India has one of the largest mobile penetrations in the world with a young population of more than 50 % of the people below the age of 25. Individuals are rapidly able to adopt paradigm shifts in consumer technology and will be one of the largest market for consumer electronics in the future.

  4. India has a strong base of highly skilled human capital in IT and electronics sector with large technology companies setting up their development centers in the country - Qualcomm, Microsoft, Google, Oracle, Intel, Cisco, ARM,Texas Instruments, Mediatek, Bosch, Huawei, HTC to name a few.

  5. Programs currently in India include BOSCH DNA, INTEL Makerlab and CISCO Thinqubator, Texas Instruments India Innovation Challenge, Qualcomm Design In India Challenge, Lockheed Martin, DST and TATA Trusts. These programs are a testimonial to the interest of industry in developing homegrown hardware startups within India.

 
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Why Kochi & Kerala you may ask?

If you think that Bangalore, Pune, Gurgaon and Hyderabad are the biggest startup hubs in the country — you might need to come check out Kerala.

Kerala has witnessed a huge growth in technology startups in the recent years and is home to more than 1500 startups and the state has around 30 incubators for supporting startups.

Come 2019, Kerala, the green southern state, will have the largest incubation facility for existing and upcoming startups. The 1000-seat facility is spread across 182,000 sq.ft and is thus significantly larger than the Bhamashah Techno Hub, Jaipur, which has an area of 100,000 sq.ft and was previously the largest Indian startup hub.

The Program - Three Gates

Our Indian program has been designed to run slightly different than our other global programs. We’ve structured our program to ensure the amount of capital at every stage of your DFM & early stage market validation process.

Gate I

A $40,000USD investment along with the support of the Brinc program with a focus on development of you early stage product development and market validation. At this time we will work together to set up some milestones that you will need to fulfil in order to trigger the next tranche.

Gate II

A $80,000 USD investment along with the support of the Brinc program with a focus on finalising your product iteration, tooling, understanding of DFM management, vendor sourcing, and finalisation of your product requirement documents. At this time we will work together to set up some milestones that you will need to fulfil in order to trigger the next tranche.

Gate III

A $130,000 USD investment along with the support of the Brinc program with a focus on launching a small batch production, understanding your vendor management, improve your QC and logistics and start shipping your product to your first customers.

Every stage we will also offer:

  • Working space in our brand new facilities in Kochi, Kerala including an event space, maker space, and demo zone.

  • Advisory services to improve your

    • Market Validation

    • Financial Viability

    • Technical Feasibility

  • Access to our network of partners and investors.

  • Access to our perks packages valued at over $250,000+

  • Invitation into the Brinc family & associated slack channels, wiki’s, etc.

Partners & Friends

Our program is supported by Kerala Startup Mission and in collaboration with MakerVillage

 
 
 

“Kerala is trying to create an exclusive hardware startup ecosystem in the state and it is necessary to create accelerators who provide product-market linkage, early market connect and access to venture funds. In fact, the startup policies implemented by Kerala startup mission has gained nationwide recognition with the state receiving the honour of ‘Top Performer’ in the annual States’ start-up 2018 ranking exercise held in New Delhi and the new initiative with Brinc shall make the state one of the best startup destinations in the country.”
— Dr Saji Gopinath, CEO of Kerala Startup Mission

Media

Read what the media is saying about our project

APPLY FOR OUR SPRING 2019 PROGRAM


If you have any questions, feel free to talk to us now.


FAQ

CAN ANY STARTUP APPLY FOR THE PROGRAM?

Our India program is dedicated to Indian startups.

CAN STARTUP MEMBERS LEAVE INDIA DURING THE PROGRAM?

At least one member of the team has to be on location during the whole acceleration program.

ARE THERE ANY RULES REGARDING BEHAVIOR IN THE OFFICE?

In general, you are never alone in the workplace so you need to behave with utmost respect to others and their work as well as to avoid by all means things you wouldn’t want to be done to you. Apart from the obvious in our work space you can’t eat at the desk (there is a common co-working space near the kitchen for that), you can’t consume alcohol unless it’s allowed for a special occasion, and you are obliged to keep the place tidy and quiet. Once you leave the program (for any reason) you must return the entry card you will be given at the beginning of the program to enter our facilities.

HOW CAN TEAMS SPEND THE INVESTMENT MONEY?

The money is to be spent freely by teams in order to achieve the milestones agreed during negotiation of acceleration and investment agreements.

HOW WILL THE INVESTMENT BE PAID?

The Investment is paid in tranches. All of the tranches have their own milestones for the teams to achieve. More on that in the acceleration agreement.

WHAT’S THERE TO KNOW ABOUT KOCHI?

Kochi was known as the Queen of the Arabian Sea and was a major spice trading hub of ancient India. Now it’s the largest industrial and commercial center of the state of Kerala and the highest contributor to its GDP. Kochi is also a great tourist destination with the highest number of foreign and domestic tourist arrivals and has a unique cosmopolitan culture due to an eclectic mix of different kinds of people who live in the city with a constant influx of tourists and migrants to the city. Kochi was one of the 28 Indian cities among the emerging 440 global cities that will contribute 50% of the world GDP by the year 2025, in a 2011 study done by the McKinsey Global Institute. In July 2018, Kochi was ranked the topmost emerging future megacity in India by global professional services firm JLL.

Kochi has had a keen focus on hardware with an MIT fab lab and an upcoming super fablab (the first in the country) and a hardware incubator Maker Village which has more than 60 incubated startups. The facility offered at Kochi is unparalleled and has state of the art labs, that empowers the startup with tools to develop an idea from scratch to a fully built functional product.

WHY DOES BRINC HAS ITS OFFICE IN KOCHI NOT ELSEWHERE IN INDIA?

Beyond the facilities — Kochi already has a hardware ecosystem in place with large electronics manufacturing service companies like SFO technologies, DRDO labs and more than 30 companies in the sector and a manufacturing cluster that has already been set up near the Integrated startup Complex. There is also a large number of premier educational institutes that can provide skilled engineers and Infopark Kochi an IT park that has more than 300,000 people working in technology companies will also play a leading role as consumers and partners for the startups All combined Kochi provides truly unparalleled experience for startups.

WHERE SHOULD THE TEAMS LIVE IN KOCHI?

Preferably in the vicinity of Edapally and Thrikkakara. The largest shopping mall in the state is located at Edapally. The office’s address is Kerala Technology Innovation Zone, Kinfra Hi-Tech Park, Kalamassery, Kochi, Kerala 683503, India. The teams pay for the accommodation themselves.

HOW MUCH DOES IT COST TO LIVE IN KOCHI?

This is obviously very subjective as it depends on how one handles money, what standard does he want to live up to etc. However, on average, the accommodation plus food is around 20,000 INR per month per person.