Program Overview

At Brinc, we develop, guide, and nurture food companies catering towards sustainable food trends by making a contribution to the innovation and originality of Asian foods.

Our Offer:

USD $80,000 in exchange for 10 - 15% equity of your startup.

  • Funding focused on helping you prototype & market validate a finished food product with speed, coupled with follow-up on funding opportunities. From this, we charge a $30,000 participation fee for the full acceleration program

  • Mentorship

  • Investor networking

  • Customized curriculum, a deep bench of in-house experts and a mentor network to guide you on food product development, production, processing, marketing, branding and distribution.

  • Technical onsite training

  • Startup perks package

  • Weekly 1:1 office hours with each subject matter expert of the Brinc Accelerator team for continuous support and push towards goals.

  • Weekly roundups: mandatory weekly calls with at least 3 teams on each call to share updates on plans, progress and problems.

  • Monthly 360s: 1-hour sessions with the Brinc Accelerator, Studio and Growth teams to take a 10,000 foot view of the startup’s progress, challenges and plans.

  • On-going support

Requirements:

  • Startup focused on creating a Hardware / IoT solution within AgTech, MedTech, BioTech, Mobility, Productivity, Smart Living, etc.

  • At least 2 co-founders with relevant industry experience.

  • Scalable business model for a growing market.

We accept applications from around the world. Startups are only required to be Hong Kong for 1 month of the program while the rest of the program can be done remotely.


Program Timeline

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Investment Categories

The diverse investment categories for this program all fall under sustainability. Finished food products and food ingredients, food packaging, insect protein products and animal/plant agricultural solution will be considered. Details are listed below.

  1. Plant based meat, seafood, and dairy alternatives

    Food (patty, cheese) and beverage (milk, keffir)

  2. Processed food or food ingredients

    Coffee creamer, soup, emulsifier, sweetener etc.

  3. Cooking aide 

    Flavor enhancer (bouillon), cooking sauce

  4. Functional foods

    Fiber, probiotics, antioxidants, omega-3

  5. Food ingredients for cosmetics and beauty industries

    Supplements, creams, serums, gels

  6. Sports performance foods

    Supplements, protein powder, snacks 

  7. Insect based proteins

    Food and beverage

  8. Biodegradable food packaging

    Used in catering and restaurants

  9. Animal/Plant agricultural solutions

    Improving plant/animal livestock yields or alleviating animal suffering

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Product Development Process

Our team guides companies to develop a viable food product.

The product development process involves 5 stages covering product prototype development to marketing and distribution.

Stage 1: Target Identification & Validation    Assessing the market, available alternatives, and the measurable impact of the product. Development of a product prototype in partnership with our affiliated kitchen networks.

Stage 1: Target Identification & Validation

Assessing the market, available alternatives, and the measurable impact of the product. Development of a product prototype in partnership with our affiliated kitchen networks.

Stage 2: Execution & R&D    Host private dinner for sensory evaluation and final prototype.

Stage 2: Execution & R&D

Host private dinner for sensory evaluation and final prototype.


Stage 3: Product Finalization    Packaging and licensing approval followed by a restaurant roll out to validate product and price points.

Stage 3: Product Finalization

Packaging and licensing approval followed by a restaurant roll out to validate product and price points.


 
Stage 4: Marketing & Distribution    Placement of direct orders from retailers and merchants, financial analysis, MVP roll out.

Stage 4: Marketing & Distribution

Placement of direct orders from retailers and merchants, financial analysis, MVP roll out.

Stage 5: Defensibility & Patenting   Patents develop leverage in value, M&A and licensing across industries and categories.

Stage 5: Defensibility & Patenting

Patents develop leverage in value, M&A and licensing across industries and categories.

 

Our Advisors

Josh Tetrick  Co-Founder & CEO of JUST, Inc.  Linkedin

Josh Tetrick
Co-Founder & CEO of JUST, Inc.
Linkedin

Cristina Ventura  Chairman & CEO of LCJG  Linkedin

Cristina Ventura
Chairman & CEO of LCJG
Linkedin

Mattan Lurie  Investment Director at Lan Kwai Fong Group  Linkedin

Mattan Lurie
Investment Director at Lan Kwai Fong Group
Linkedin

Alfred Cheung  Certified Food Scientist, Adjunct Professor - Jinan University and Lecturer - the University of Hong Kong.  Linkedin

Alfred Cheung
Certified Food Scientist, Adjunct Professor - Jinan University and Lecturer - the University of Hong Kong.
Linkedin

Prof. Harold Corke  Chair Professor of Shanghai Jiao Tong University  Linkedin

Prof. Harold Corke
Chair Professor of Shanghai Jiao Tong University
Linkedin

Elaine Siu  Managing Director, Asia Pacific The Good Food Institute  Linkedin

Elaine Siu
Managing Director, Asia Pacific The Good Food Institute
Linkedin

David Yeung  Co-Founder of Green Monday  Linkedin

David Yeung
Co-Founder of Green Monday
Linkedin

Krizia Li  F&B, Hospitality & Retail Industry Expert  LinkedIn

Krizia Li
F&B, Hospitality & Retail Industry Expert
LinkedIn

Simon Newstead   Vegan Angel Investor, Founder, Bite Society, CEO Frenzoo   LinkedIn

Simon Newstead
Vegan Angel Investor, Founder, Bite Society, CEO Frenzoo
LinkedIn


Our Partners

JUST
R&D & Distribution Partner

The Store
Distribution Partner

PMQ
Space Partner


Brinc Perks

As part of the Brinc portfolio, you get more than an investment and hands-on program, you also get access to perks from service providers that are critical to your success. Our perks package is worth more than $500,000 USD and becomes more valuable every day. And even after you graduate, you still get all new perks over time, so you'll always have access to the latest and greatest that the Brinc family has to offer.


Facilities In Our Building

ABC Cooking Studio   - founded in Shizuoka, Japan. In 1985, not only a cooking school but a space for entertainment.

ABC Cooking Studio - founded in Shizuoka, Japan. In 1985, not only a cooking school but a space for entertainment.

Taste Library    -  holds a collection of 3000 books covering different food cultures from around the globe: from classic recipes to travel and living.

Taste Library - holds a collection of 3000 books covering different food cultures from around the globe: from classic recipes to travel and living.

Taste Kitchen   - incubator to facilitate the nurturing and promotion of the city’s most promising up & coming culinary talents Every month, Taste Kitchen will be transformed into an exciting new restaurant, starring a different chef and a different dining concept.

Taste Kitchen - incubator to facilitate the nurturing and promotion of the city’s most promising up & coming culinary talents Every month, Taste Kitchen will be transformed into an exciting new restaurant, starring a different chef and a different dining concept.


Top FAQ

Must my product be plant based to be considered for Brinc’s Food Lab Accelerator Program?

 

Not necessarily.

Brinc considers all food products/formulations and packaging as long as they adhere to a sustainability theme or fall within the ‘foods with impact’ category with added nutritional value. Products specific to the agricultural sector will be considered, but the offer may be modified accordingly.

Such examples include:

-Finding innovative ways to utilise unwanted animal parts to reduce and eliminate waste in the livestock industry.

-Insect based protein supply chain, production and distribution technologies/services

-Animal products with superior nutritional value obtained in a sustainable way.

-Technologies improving animal livestock yields, health and well-being, thereby reducing/eliminating antibiotic use.

-Efficient methods to alleviate animal suffering during slaughter.


Are applicants required to have food science/nutrition technology qualifications?

 

No. The applicants are only required to be self-motivated, passionate and dedicated to producing a high quality food product with impact on sustainability. Having a food company registered in Hong Kong is an added plus.


What are the commercial terms for the program?

 

Teams joining the acceleration program give 10 - 15% in common shares for USD$80,000 & full support of the accelerator.

We invest in teams tackling a wide variety of problems from all over the world, coming from different markets with different economics and benchmarks. 


Why do we need to register our business in Hong Kong?

 

Hong Kong makes a lot of sense for establishing a business entity.
Here are just a few reasons:

If you source goods, do R&D, or manufacture in China, conducting business through a Hong Kong entity saves time and money thanks to a special agreement between Hong Kong and Mainland China called CEPA allowing the free movement of goods and capital.

Very business friendly: no foreign ownership restrictions, low and simple tax system, rule of law and respected judiciary system makes contract and legal work dependable.

Unbeatable location as part of the Greater Bay region and within five hours of half the world's population.

One of the world's top logistics and aviation hubs.

And lots more..


How long is the accelerator program? And is it possible to receive additional support after the program?

 

The accelerator program is a minimum of 1 month.

Considering the circumstances and whether there are adequate funds available, an extension may be permitted.


Why did Brinc choose to run the program in Hong Kong?

 

We’ve always been attracted by Hong Kong, a city known for its vibrant and diverse food culture. 

With Brinc’s accelerator platform located in the Hong Kong, your company will be inspired by the culinary creativity of the city and insatiable appetite of its residents. Hong Kong boasts 15,000 licensed restaurants, cafes and bars, as a city with the highest density of restaurants in the world. The competition is fierce as local residents have tried it all. Piloting a new food product in Hong Kong is the ultimate taste challenge. We’ve always been attracted by Hong Kong, a city known for its vibrant and diverse food culture.


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If you have any questions, feel free to talk to us now.